Case studies
The campaigns behind 4,200+ booked meetings
Every number below came out of a live Apex programme: the list we built, the sequences we sent, the pod that worked the replies and the meetings that actually went ahead. Client names are withheld, the numbers are not.
Live programmes
Campaigns we have run and measured
128 meetings in 90 days
A payments infrastructure platform selling to CFOs and Heads of Finance at 200 to 2,000 seat companies. We rebuilt the list around payment volume signals, ran a four step email sequence with a LinkedIn touch on step two, and handed every reply to a named pod.
94 meetings in 120 days
Freight visibility software sold to Heads of Supply Chain and Operations Directors. Sequences were split by fleet size so the opening line could name the actual problem each segment has, which is what moved reply rate past six percent.
76 meetings in 90 days
SOC tooling sold to CISOs and Heads of IT in regulated industries, where inboxes are locked down and trust is earned on LinkedIn first. Connection requests came from real SDR profiles, never automation stamps.
141 meetings in 150 days
People analytics sold to CHROs and Heads of Talent. The highest volume programme we run: five markets worked in parallel, with a phone follow up on every positive reply inside the same working day.
62 meetings in 90 days
A Series A developer platform where the founder was the only credible sender. We wrote in the founder voice, sent from a warmed alias of their domain, and kept volume deliberately low so every reply could be answered personally.
110 meetings in 120 days
An agency selling retainers to ecommerce brands, with our pod running entirely under their brand. Their team took the calls, their logo was on every sequence, and the reporting was rebadged for their own client reviews.
88 meetings in 100 days
Clinical scheduling software sold to COOs and practice managers of multi site clinics. Compliance review of every sequence before launch, and a strict no clinical claims rule in the copy.
66 meetings in 75 days
An MSP selling to 50 to 500 seat businesses inside four defined territories. Lists were built street by street rather than by industry code, so the opening line could reference something locally true.
Method & proof
How these numbers are produced
One definition of a meeting
A meeting counts when the person matches the ICP you signed off, has the authority or influence to buy, and has agreed to a specific time. Reschedules are chased. No shows are replaced and never billed.
Numbers you can audit
Sends, opens, replies, meetings booked and meetings held all sit in a live dashboard you can open yourself. The figures on this page are pulled from those dashboards, not from a case study deck.
“We had tried two agencies before this. The difference was not the volume, it was that someone owned the number every week and told us the truth when a segment was not working.”
Head of Revenue · B2B logistics platform · 94 meetings in 120 days
FAQ
Everything you need to know
Why are the client names hidden?
Most of our clients would rather their competitors did not know who builds their pipeline. We share names on a call, with the client copied in, when a reference is useful.
Are these numbers typical?
They are real, and they are the programmes that ran long enough to have a story. A first month is usually slower than any figure on this page, because domains are still warming and copy is still being tuned.
What counts as a meeting here?
The prospect matches the ICP you signed off, has the authority or influence to buy, and has agreed to a specific time in your calendar.
Do no shows count?
No. We chase the reschedule, and a meeting that never happens is never billed.
Which channels produced these?
A mix. Most programmes are cold email led with a LinkedIn touch, and phone is added where the buyer answers a phone.
How long before results look like this?
Sequences go live within 7 days. Month one is calibration, month two is where volume lands, and the compounding shows from month three.
Can we speak to a reference?
Yes, once we have agreed a scope. We ask the client first rather than handing out contacts.
Do you work in our industry?
If your buyer is reachable by email, LinkedIn or phone and the deal size justifies a meeting, almost certainly. Ask on the call and we will tell you honestly if we do not.
Will our sequences look like these?
The structure will. The copy will not, because it is written from your positioning, your objections and your call recordings.
Who writes the copy?
Our copywriters draft it, you approve it, and nothing sends until you have signed it off.
Do you use our sending domain?
No. We buy and warm separate domains that redirect to your site, so your primary domain never carries outbound volume.
Can we run more than one market?
Yes. Several programmes on this page run three to five markets in parallel, each with its own list, copy and pod.
What does a programme cost?
A monthly management fee plus a per meeting rate, sized to your ICP and the number of markets. Confirmed on the strategy call.
How do we start?
Book the free 30 minute strategy call. You leave it with an ICP, a channel plan and a realistic monthly meeting range.
No questions match that search. Try a different word, or ask us on the call.
Still have questions?
Get them answered on a free 30 minute strategy call.
See what a campaign
could deliver for your market
Book a free 30 minute strategy call. We will map your ICP, pick the channels that fit your buyer and give you a realistic monthly meeting range before you spend anything.
No contracts. Live in 7 days. Billed on meetings that show up.